* This is NOT a Low-Code / No-Code approach

Can your teams be more effective at product and software development?  

Yes... by focusing on building the right things in the right way, using a genuinely innovative software development methodology. 

Focusing on both of these factors is nothing new, determining market fit and real user needs quickly and accurately, with early and frequent releases being cornerstones of agile product development.  However, whilst we've learnt new techniques in the Product Strategy and Product Management space, there have been no significant changes in our software development approach for many years.  Yes, we have better tools, automation, cloud-based infrastructure and even AI that have each combated and partially overcome our challenges.  However, they all come with trade-offs, such as introducing more technologies and tooling... and therefore more specialists to use them, manage them and maximise their benefits.

Remain Competitive, get to users faster... continuously

To remain competitive, we must continue to reduce the Lead Time for new features, increase Release Frequency, and reduce Change Failure rates even more.  And most importantly, to do this without having to increase the workforce, avoiding spiralling costs and competing for the scarce top talent, to keep moving fast.

• Get clarity quicker by reducing ambiguities sooner and dramatically shortening the time it takes to get feedback.  Cut the number of iterations and the amount of rework you do.

• Reduce incidental complexity, one of the main causes of problems in our industry.

• Write & Maintain significantly less code (typically 2x to 5x less).
  Code is read many more times than it is written, having less code is an advantage!
  
  All code, even AI-generated, has a cost and liability associated with it.

• Write fewer tests whilst getting better coverage (typically by ⅓ fewer tests).

• Write less documentation, but better quality.  Making more of the code self-documenting (always the dream but rarely achieved).

• Reduce 'knowledge hand-offs' from user research to user & business requirements that land in the engineers' backlog (in whatever form they take).
  
  This more efficiently gets you to a place of a shared and accurate understanding of the problems to be solved, and opportunities to go after.

• Think differently about data, state, architecture and micro-services.

• Create smaller but higher performing teams and enable greater developer mobility* by making it easier to practise good engineering.  Achieve more with fewer people.

• Enable less experienced developers to flourish.

• Onboard & Ramp up new recruits faster.  Increased developer mobility also accelerates the time it takes to ramp up new starters, shortening the time to value.

We help to make complex problems easier to solve, providing people with ‘safe’ tools that enable your less experienced engineers to solve issues whilst supporting, not hindering your experts, creating greater value for your team and your business.

* Developer Mobility is the ability for each individual developer to work on a new part of the codebase, across the full stack more effectively and safely with ease.

Did you know... that the most accurate, single predictor of production issues (including security issues and other vulnerabilities) is the amount of source code in your software system?  Whilst there are, of course, many other factors, Source Lines of Code (SLOC) combined with Cyclomatic Complexity (CC) together produce by far the greatest measure and prediction of business cost and risk of your technology estate.

Simply reducing the amount of code you own and maintain proportionately reduces business risks.  Writing good code and writing less code overall has real benefits.

Just imagine how different it would be with half the code to manage.